Noni Juice

Claims, Benefits: Cures cancer, multiple sclerosis, arthritis, etc.

Bottom Line: There's no scientific evidence to back up the claims, only testimonials.

Full article, Wellness Letter, March 2001:

Wellness Made Easy

Don't believe the health claims made for noni juice, which comes from the fruit of the morinda plant, consumed by Polynesians and other Pacific peoples for centuries. Despite the claims in ads and on the Internet, this often foul-tasting juice won't cure cancer, multiple sclerosis, arthritis, or hypertension, nor is it "the most important natural health discovery in decades." All the "evidence" for noni juice comes from testimonials, often from people selling the expensive juice via a multi-level marketing program. In 1998 the attorneys general of California, Arizona, New Jersey, and Texas forced a leading marketer (Morinda) to stop making health claims for noni. Nevertheless, the claims have proliferated in cyberspace and elsewhere.

UC Berkeley Wellness Letter, March 2001