What makes flamingos and salmon pink and is now being touted as the next super supplement? It's called Astaxanthin, and boosters say it helps the heart, improves fertility, reduces cancer risk—and does a whole lot more.
Between 2009 and 2012, the government ordered recalls of more than 210 dietary supplements for containing unapproved drug ingredients. The biggest culprits were for sexual enhancement and diet pills. What's behind the boom?